MU:DS Breaks Sales Record as Korean Heritage Goes Global
Korean traditional culture is enjoying a global spotlight ? and the National Museum of Korea’s official merchandise brand, MU:DS, is at its center. Known for stylish goods inspired by Korean art, MU:DS has quickly become one of the nation’s trendiest cultural brands.
What began as a modest museum shop has grown into a lifestyle movement. Young visitors now see MU:DS products as fashion statements and symbols of cultural pride rather than simple souvenirs. Fans worldwide share photos of the brand’s items on social media, showing how traditional patterns can look fresh and modern.
Experts describe this trend as a new kind of “heritage chic,” with traditional Korean motifs ? like tigers, magpies, and the gat (traditional hat) ? being reimagined for younger audiences. These icons have also appeared in popular media, including Netflix’s “KPop Demon Hunters” and Mnet’s “World of Street Woman Fighter,” expanding their reach abroad.
The renewed interest in museums also played a role. The National Museum of Korea has seen a surge in visitors, many eager to connect with their roots while enjoying creative design.
According to the National Museum Cultural Foundation, MU:DS sales reached about 30.64 billion won from January through October, breaking last year’s record of 21.28 billion won and surpassing its annual goal two months ahead of schedule.
To mark its 20th anniversary, the foundation unveiled a new MU:DS collection blending classic art with modern design. From keychains to eco-friendly bags, each piece celebrates Korea’s history while connecting with today’s global culture.
MU:DS proves that the past can still inspire the future, and that Korean heritage is more stylish than ever.
Blair For The Junior Times junior/1763605211/1613367844
1. Where have these cultural icons appeared in popular media recently?
2. How has increased museum interest contributed to MU:DS’s popularity?
3. What were MU:DS’s sales from January through October this year?
4. When did MU:DS surpass its annual sales goal?
1. Which MU:DS product would you most want to buy, and why?
2. How do you feel about traditional Korean designs being turned into trendy items?
3. Have you ever bought museum merchandise that felt meaningful to you?
4. Do you think Korean cultural products can stay popular globally for a long time?
Korean traditional culture is enjoying a global spotlight ? and the National Museum of Korea’s official merchandise brand, MU:DS, is at its center. Known for stylish goods inspired by Korean art, MU:DS has quickly become one of the nation’s trendiest cultural brands.
