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The Popularity of Ugly Foods
The Popularity of Ugly Foods0Ugly fruits and vegetables with bumpy shapes and unappealing colors are getting a rebranding. The campaign reviving these agricultural products, dubbed “Food Refurb,” combining the words “food” and “refurbished,” initially began in France with the Intermarche campaign but quickly spread throughout the world.

In South Korea, interest in food refurbishment has surged in recent years. With inflation showing no signs of easing, the demand for ugly agricultural products has risen. Their value, however, does not merely lie in their lower selling prices. Consuming imperfect fruits and vegetables that would otherwise go to waste helps in reducing environmental pollution.

Stemming from the popularity of Food Refurb, several online platforms specializing in the market have emerged. Ugly Us, a subscription service for ugly agricultural products, accumulated 230,000 subscribers within three years of its launch and raised W10 billion. The consumer repurchase rate is also as high as 88 percent.

Offline stores have also stepped up to enter the market. Shinsegae Department Store held a “Good Fruits” event for a week in mid-February, selling 11 types of ugly fruits and vegetables at a 58 percent discount. The event was a tremendous success, with around 14 tons of agricultural products sold during the week.

The Food Refurb movement has not just affected food. The cosmetics industry has also picked up the “ugly” concept. LG Household & Health Care is a pioneer in this trend, extracting raw materials from ugly agricultural products to launch a new upcycling beauty brand, “Ugly Lovely.” The cosmetics are available on Olive Young’s online platform and at the Hyundai Department Stores. These products have entered the market in seven East Asian countries.

Serena Park
Staff Reporter
junior/1718778687/1613367844
 
인쇄기능입니다.
1. What are ugly fruits and vegetables? What is said about the rebranding them in paragraph 1?
2. How is interest in food refurbishment in South Korea? What is said about the value of ugly agricultural products?
3. What is said about Ugly Us? Explain what it is and why it appeared.
4. What is said about offline stores? Explain in detail.
 
1. Would you buy ugly agricultural products? Explain.
2. Can ugly agricultural products not be used as food? Explain.
3. Do you think Korean e-commerce can compete with foreign ones (ex. Chinese)? Explain.
4. What kind of things do you buy offline? What about online?
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