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The Psychological Impact of Color
The Psychological Impact of Color0Colors have a significant influence over our emotions. Even merely changing the shade of a color by a bit could alter a person’s behavior.
Recently, color psychology has been in vogue in the fields of marketing, arts, and design. While many of the conclusions made by studies in this relatively new subject cannot be called concrete, experts have nonetheless observed several interesting effects of color on moods, feelings, and behaviors.
Most experts in the psychology field remain highly skeptical of treatments that utilize color to induce healing, like color therapy. They have argued that the described mood-altering effects of color are more often than not hugely embellished. Thus far, research has shown that in numerous cases, the emotions induced by a color dissipate after a brief period of time. And most convincingly, they have pointed out the fact that colors hold different meanings for different cultures.
Nevertheless, multiple studies have shown that color does affect people’s behavior in a number of astonishing ways.
- One study discovered that warm-colored placebo pills were believed to be more effective than the cool-colored pills by the experimental group.
- An informal study concluded that blue-colored streetlights may reduce the crime rate.
The Psychological Impact of Color6- Researchers have found that the color red tends to make people more aggressive and act with greater speed and force.
- A study on the historical data of sports teams and the impact of their uniforms found that players wearing black uniforms were more likely to receive penalties. People tended to associate negative qualities with these players.
- A number of studies have found that certain colors could affect a person’s performance. For instance, in one study, 71 U.S. college students were given a participant number colored red, green, or black before taking a five-minute exam. The results showed that those who were given the red number scored approximately 20 percent lower than the other two groups.
- Overall, research seems to indicate that warm colors, like red and orange, encourage feelings ranging from warmth to aggression, while cool colors, like blue and green, induce cooler emotions ranging from serenity to indifference.
Despite the lack of firm evidence to support the concept, color psychology is a steadily growing field. More are questioning how these associations between color and mood develop and just how much these associations influence real-world behavior. More businesses are considering how color could be used to boost productivity and safety in the workplace, as well as which colors induce which behavior in consumers. Hopefully, with time, we will soon learn more about the connection between color and human psychology.



Yesel Kang
For The Teen Times
 
인쇄기능입니다.
1. What did one study reveal about warm-colored placebo pills?
2. What did an informal study say about blue-colored streetlights?
3. According to a study on the historical data of sports teams and the impact of their uniforms, players with which color of uniforms were more likely to receive penalties?
 
1. Can you summarize the article?
2. What do you think about color psychology?
3. Have you ever experienced color therapy? 4. What is your favorite color?
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